News Corp
FMCG Forum
Brand event design
EVENT STORY
Retail rebirth.
We took guests on A trip through an elevated 90s ‘Super’ Market experience akin to an art gallery with mini sculptures paying homage to the history of classic packaging.
The event began with a receipt runway entrance for guests (a hit on Insta’). A bar take-over showcased a cashier check-out with oversized receipts hanging from the ceiling displaying the menu.
A custom ‘spritz station’ gave high-profile guests a moment to spruce up with Aesop cologne and parfum before heading out.
RESULTS
New lead generation.
Unexpected on-the-day sales.
SERVICES
Event Design & Story
Event Creative Direction
Installation Design & Execution
Food & Beverage Styling
Signage Graphic Design & Execution
Flora Design
Copywriting
JOANNA ZMIENKO
Newscorp, Events Manager